Knowledge
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What is Knowledge?
Information --> Data --> Knowledge --> Wisdom
The formula above describes how information is processed into wisdom in the world today. When it's organized and categorized it becomes data. Data is then re-sorted, compared to otehr data, and interpreted into knowledge. Finally, if done right, knowledge is accumulated into wisdom. In essence it's the scientific method. That's all good if you're a researcher, but how do you explain to a potential client that years of experience in your field makes you the best choice for the job?
It's a dilemma but not impossible to achieve, especially in the hands of an expert writer and marketer. They'll get into what you do and pull out all the good stuff. Separate the features (knowledge) from the benefits (widsom). Write about the benefits in the way your target market is most likely to receive.
What about making it look good? Of course, it's important for your site and marketing collateral to look good, and we're no slouches in the design department. You want your customers, partners, and competitors to know you take your business seriously. But ultimately it's content, content, content that will win over new clients and retain existing customers.
Finally, we offer wisdom back to you in the form of marketing research, market testing, and results-driven programs. Coupons not working for you? Why not try direct mail? You could find a new magazine, newspaper, or other medium to advertise with but doesn't it make sense if previous ads haven't paid for themselves. Get wise - get results with DeskTop Chameleon.
